Lesson Plan

Art in Advertising

Understand the role of art in advertising and explore creative processes in marketing.

This lesson will help students appreciate the intersection of art and commerce, fostering creativity and critical thinking about media.

Audience

Time

Approach

Materials

Prep

Prepare Lesson Materials

30 minutes

Step 1

Introduction to Art in Advertising

20 minutes

Step 2

Ad Analysis Activity

30 minutes

Step 3

Create Your Ad Campaign

40 minutes

Step 4

Wrap-Up and Quiz

30 minutes

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Slide Deck

Introduction to Commercial Art

Introduce the topic of commercial art and its significance in advertising. Explain how art and design are integral to creating effective marketing strategies.

Understanding Branding

Discuss the concept of branding and how visual elements contribute to brand identity. Use examples of well-known brands to illustrate these points.

Visual Communication

Explain visual communication and its importance in conveying messages quickly and effectively. Highlight the use of color, typography, and imagery.

Successful Ad Campaigns

Showcase examples of successful ad campaigns that effectively use art and design. Discuss what makes these campaigns stand out.

The Future of Art in Advertising

Conclude with a discussion on the future of art in advertising. Encourage students to think about how emerging technologies might influence this field.

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Worksheet

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Game

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Quiz

Advertising Quiz

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Art in Advertising

Tier 1
For Districts